Koofy Coffee SA Case Study.

Background

Case Study | Digital Marketing & Advertising Agency.

About Koofy Coffee SA Pty Ltd.


Koofy Coffee SA Pty Ltd is a leading Wholesalers company of ground coffee flavor by infusion in pyramidal pods of Arabusta & Robusta coffee in the Southern Region (SADC), with its headquarter in Johannesburg South-Africa. Freshly imported from Ivory-Coast, Koofy Coffee SA and its Ivorian partner company IvoryBlue pride themselves by respecting the environment and coffee supply chain with the ultimate goal of meeting the consumers expectations as well as to offer an organic premium coffee.

Services Provided By OCDMA Agency.

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  • 1H Free Brand Assessment.
  • Brand Identity Creation.
  •  E-Commerce Development + 1 Year Free Hosting.
  • Management Of The E-Commerce Website.
  • SEO.
  • Online Listing.
  • Marketing Mix.
  • Commercial Shoot.
  • Affiliate Marketing.
  • Social Media Marketing.
  •  Content Marketing ( 2 Video Ad & 2 Blogs)




Challenges And Marketing Tactics

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I. Challenges: 


  • The first challenge was to adapt their business operational name and not loosing its essence to be more appealing to the SADC Market, particularly in South Africa. 


  • The second challenge was the fact that all their marketing materials such as packaging design and documentation was in French, so we had to translate it from French to English to effectively communicate with the audience.


  • The third major challenge was to create awareness around new coffee product which came to compete with the leaders of the coffee industry in the SADC region, particularly in South - Africa. The main target audience was directed towards coffee connoisseurs & the millennial.


II. Marketing Tactics :


  • Marketing Tools

👉🏾 Responsive E-Commerce Website.

👉🏾 SEO Implementation.


  • Social Media Marketing

👉🏾 Facebook.

👉🏾 Instagram.

👉🏾 Twitter.

👉🏾 YouTube.


  • Content Marketing 

👉🏾 2 Video Adverts , 

👉🏾 Commercial and Advertising Photoshoot.

👉🏾 Behind The Scenes Of The Photoshoot.

👉🏾 Video and Post Reviews.

👉🏾  2 Blog Entries.

👉🏾 Web Banner.


III. Marketing & Pr Recommendations.


👉🏾 Koofy Coffee SA Brand, became a proud member and sponsor of the Randburg Chamber Of Commerce And Industry (RCCI) in June 2019.


👉🏾 Through Koofy Coffee SA membership from the RCCI , they have been part of the famous exhibition in Gallagher Convention Estate Midrand, Johannesburg of the Global Trade Show, organized by the Republic Of China in July 2019.


BIG IDEA 💡

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The whole campaign was about driving the message of Koofy Coffee SA being 

” Africa‘s Freshest ”.

Results

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The campaign with few Hashtags as following  #Africafreshest  #DelicateButStrong #OrganicCoffee #BiodegradableCoffee reached an audience of over 32,000 users on Facebook , Instagram and increased overall brand awareness across the rest of the channels. In additional Koofy Coffee Online presence got the attention and review from the SCASA ( Speciality Coffee Association Of Southern Africa ) National Cup Tasting Champion 2019, Sir Thabang Maluleka.


Video Advert | Delicate But Strong Part.2

Video Advert | Delicate But Strong Part.1

Koofy Coffee SA Review Video.

Behind The Scenes Of Koofy Coffee SA Advertising Photoshoot.