Facebook social media platform is undeniably the giant amongst giant, with more than 2 billions active user’s accounts worldwide, which position the platform as one the most lucrative place to advertise your startup company’s products / services in order to reach a wider yet targeted audience through its system called Facebook Ads, introduced in November 2006.
Facebook Ads is a tool that many startup company owners can leverage on for their business activities growth. But the real issues lies in the complexities and methodologies that requires to successfully achieve good performances of ads launched on the Facebook Ads platform.
Hence we’ve developed this package of ours called Facebook Ads Package (F1) to effectively assist startup companies like yours wishing to holistically spread the good news about its product(s) / service(s) towards prospects / customers amid and post this Covid-19 pandemic, given the facts that the client’s needs and priorities have been readjusted.
With that being said, it is nearly unthinkable to accurately execute any advertising campaign on Facebook without including the principles of digital marketing as the right practice to sucessfully complete your next Facebook Ads Campaign.
It is from this perspective that, our digital marketing and advertising experts team joined forces, to develop this well thought package, that will enable your startup company to increase its visibility first, then to close sales. Without further due, find below all the components of this Facebook Ads offering.
The objective of this digital marketing consultation (100% online) conducted by our experienced consultants, aims to get a full understanding of your product(s) / service(s), so that innovative and suitable concepts can come out from it. In addition you will receive your buyer persona and swot analysis that will help us down the line to efficiently launch your ads on Facebook.
Editorial / content calendars are used to define and control the process of creating content, from idea through writing and publication. An individual or small business might have this publishing process:
1 Brainstorm content ideas to publish, where to publish, and when to publish.
2. Write headlines of each piece of content based on the publication schedule.
3. Determining your brand’s voice that will be used to communicate with your audience ( aligned with buyer persona / ideal client profile).
Content creation is a process which includes what we call the 3 D’s: Discovery, Development , and Distribution. Upon reciept of valuable insights from the digital marketing consultation and road map from the editorial / content calendar, our creative together with our production team will be well equipped to create relevant content such as blogs, images, marketing videos, infographics, animations, video ads, testimonials or creating the combination of some of these aforementioned content to grab the attention of your buyer persona / ideal customers. Discovering, developing and delivering topics takes a large amount of time & planning, this step is vital, so that the created content will resonate on a deeper level with your target audience. Once content creation takes place, the next step is the implementation of the plans and designs on Facebook Ads platform, which will lead us to the analytical part of the content (analyzing performance & drawing conclusions of each content).
Ps: Content refers to the sum of neither image(s), video(s), blog(s), infographic(s), podcast(s) + adverting texts that will be used to create an actual social media post, which we will strategically upload on the Facebook Ads Platform to begin with your campaign.
a- This package is for a 30 day period.
b- This package is suitable for fairly new startup companies.
c- This package has been developed for fairly new startup companies with low budget that wish to leverage from the high ROI that Facebook Ads practice can provide. We classified this package as (F1).
d- This package will meet the buyer’s stage of your ideal customers.
e- The rolling out of this package is structured as follows: the first 10 days will be allocated to conduct the Digital Marketing Consultation; creation of the Editorial / Content Calendar; Content Creation; Establishing of Your Brand’s Voice & Publication. However, during these first 10 day period, we will strictly run a campaign, to promote your Facebook page to gain new followers in order to begin with the awareness establishment about the existence of your startup company.
f- The remaining 20 day period of this package will be focused on advertising the created content for your startup company campaign.
g- 3 content marketing will come out from the creation process such as : Blog(s); Image(s); or short marketing video. Please note that content image(s) & short video(s) will be tactically sourced from the Internet and aligned to your startup company’s industry. In the light of having more personal content than what we will create, you are more than welcome to provide yours if available, or we can produce them for additional costs accordingly.
h- The ROI will be measured by adequate metrics as it will appear in a comprehensive report that will be provided to you at the end of this 30 days campaign period.
i- This Facebook Ads Package is a 30 days to 30 days renewable contract. ( contracts can be renewed via e-mail sent to us followed by an actual signed contract).
j- In order to start with your project, the full amount of your quote must be paid upfront and in full, with an exception of a 90 days campaign.
k- This package is strictly designed to drive your qualified leads to your startup company. Therefore the responsibility of closing of the sale remains solely with your organization as a whole.
l - Here are the averages on the performance that this package will achieve for your business activities :
* Post reach according to the chosen audience and objective :
👉🏾 27k - 43K Facebook users.
* Post engagements :
👉🏾 17 - 110 Facebook Users.
NB: Should the above mentioned targets not be achieved, we will gladly refund you 😊.